This is not an official market-share ranking. It is a practical ChatGPT ranking based on visible adoption signals: public deployments, government use, enterprise partnerships, local cloud/data-residency availability, partner ecosystems, and momentum across Australia, New Zealand, and the Pacific Islands.
A key caveat: Australia and New Zealand dominate the public evidence. The Pacific Islands are earlier in the AI adoption curve, with digital infrastructure, governance, skills, and regional cooperation still developing. Carnegie’s 2025 Pacific Islands digital transformation review notes that Pacific Island Countries are at a “pivotal moment” in digital transformation, but face constraints such as small populations, limited resources, geographic remoteness, and uneven infrastructure. It also notes that internet penetration has grown through subsea cables and satellite connectivity, with Starlink widely adopted across the region.
The top 10 According to ChatGPT
| Rank | AI platform | Why it ranks high in Oceania in 2026 |
|---|---|---|
| 1 | Microsoft Copilot + Azure AI | Strongest enterprise and public-sector footprint. Microsoft 365 Copilot has already been trialed across the Australian Public Service, and Microsoft announced an A$25 billion Australia investment through 2029 for Azure AI infrastructure, cybersecurity, and AI skills. |
| 2 | OpenAI ChatGPT Enterprise + OpenAI API | Major Australian enterprise adoption is now visible. Commonwealth Bank is rolling out ChatGPT Enterprise to nearly 50,000 employees, Coles is deploying ChatGPT Enterprise across corporate teams with a full workforce rollout planned, and OpenAI launched “OpenAI for Australia” to support sovereign AI infrastructure and local AI skills. |
| 3 | Google Gemini + Vertex AI / Gemini Enterprise Agent Platform | Strong in media, retail, cloud, and agentic AI. Google says nearly 75% of Google Cloud customers are using its AI products, and Australian examples include the ABC using Gemini in Vertex AI to tag one million video records in weeks. Google also launched Gemini Enterprise Agent Platform as the evolution of Vertex AI for building, governing, and scaling agents. |
| 4 | AWS Bedrock + SageMaker + Amazon Q | AWS is central to the regional AI stack, especially after opening its New Zealand Region and then making Amazon Bedrock available in the Asia Pacific New Zealand Region in March 2026. Bedrock gives NZ customers access to models from providers including Anthropic, Cohere, Meta, Mistral, OpenAI, Stability AI, and Amazon through one managed service. |
| 5 | Anthropic Claude | One of the fastest-rising frontier AI platforms in Australia and New Zealand. Anthropic announced a Sydney office in March 2026, saying the move reflects strong demand from businesses in Australia and New Zealand. Anthropic also says it already works with organisations such as Canva, Quantium, and Commonwealth Bank of Australia. |
| 6 | Salesforce Agentforce / Einstein | Strong adoption in CRM, service, sales, and customer support. Salesforce’s 2026 Sydney event drew 10,000+ attendees and highlighted organisations such as Xero, Fisher & Paykel, and Australia Post. In New Zealand, Salesforce said Fisher & Paykel, Team Global Express, and One NZ were using Agentforce to improve customer interactions and internal productivity. |
| 7 | ServiceNow AI Platform / Now Assist | Strong in IT service management, customer service, HR, security, and workflow automation. ISG reported that ServiceNow adoption in Australia was growing rapidly, especially among federal agencies, financial services, telcos, and regulated enterprises. ServiceNow’s Now Assist adds GenAI for summaries, chatbots, virtual agents, content creation, code generation, custom skills, and AI search. |
| 8 | Databricks Data Intelligence Platform / Mosaic AI | Important for enterprises building AI on their own data. Databricks says demand for data and AI capabilities is strong across Australian enterprises and public-sector organisations, and it has Data and AI Academy programs with Queensland and NSW governments. Seven West Media is using Databricks Mosaic AI to power predictive audience analytics, re-engagement campaigns, and internal chatbot use. |
| 9 | Snowflake Cortex AI / Snowflake Intelligence | Strong in data-cloud AI, especially where companies already store governed data in Snowflake. Snowflake says more than 9,100 customers use its AI products weekly, and Australian examples include Australian Payments Plus using Cortex AI and Snowpark, and Domain Group using Cortex AI to make data insights available through natural-language queries. |
| 10 | Canva AI / Magic Studio / Canva AI 2.0 | The strongest Oceania-born AI platform for everyday creators, marketers, SMBs, education, and design teams. Canva says Magic Studio products have been used more than 16 billion times, and Canva AI 2.0 turns Canva into a conversational, agentic creative platform for designs, documents, websites, campaigns, brand work, scheduling, web research, Sheets AI, and Canva Code. |
ChatGPT’s Take
The enterprise winners in Oceania are currently:
Microsoft, OpenAI, Google, AWS, Anthropic, Salesforce, ServiceNow, Databricks, and Snowflake.
The everyday-user and creator winner from the region is:
Canva AI.
The most important pattern is that Oceania is not adopting AI as one single market. Australia and New Zealand are moving into enterprise-scale AI deployment, while many Pacific Island nations are still building the digital infrastructure, policy frameworks, and skills base needed for broader AI adoption.
